Why Ordinary Washing-Up Liquid Just Doesn’t Cut It

When it comes to tackling grease, grime and everyday cleaning, is your ordinary washing up liquid really up to the job?

Not all detergents are created equal. While standard washing up liquid might handle the dishes, Super Kleen, concentrated washing up liquid,  takes cleaning a step further. With 20% active detergents, compared to the 5–10% found in many conventional alternatives, Super Kleen is a concentrated washing up liquid designed to do more than just wash dishes.

What's the Difference? It's All in the Concentration

Active detergents are the ingredients responsible for loosening grease, lifting dirt and removing stubborn residues. While many standard washing up liquids contain approximately 5–10% active detergents, Super Kleen contains an impressive 20%. That's two to four times the concentration of active cleaning ingredients found in products within that range.But it's not just about concentration. Super Kleen combines its concentrated formulation with the versatility of a multi-purpose detergent, making it a practical choice for kitchens, catering environments and general cleaning.

More Than Just Washing Up

Why use a detergent that’s primarily intended for dishes when you could choose one suitable for a whole range of cleaning tasks?

Super Kleen is designed for hand dishwashing and general detergent cleaning, making it suitable for:

  • Crockery, cutlery and glassware – Everyday washing up.
  • Trays and catering equipment – Cleaning kitchen essentials.
  • Food preparation surfaces – Removing everyday grease and dirt.
  • Plastics, metals and paintwork – General surface cleaning.
  • Walls and ceramic tiles – Keeping washable surfaces clean.

From busy commercial kitchens to everyday cleaning tasks, Super Kleen offers the convenience of multiple cleaning applications in one concentrated detergent.

Super Kleen vs Standard Washing Up Liquid

So, how does Super Kleen compare to ordinary washing up liquid?

FeatureSuper KleenStandard Washing Up Liquid
Active detergent content20%Typically 5–10%*
Hand dishwashing✓✓
Catering equipment✓Product dependent
Food preparation surfaces✓Product dependent
General surface cleaning✓Product dependent
Walls and ceramic tiles✓Product dependent
Application methodsBrush, spray or soakProduct dependent
Multi-purpose formulation✓Varies

Active detergent concentrations vary between standard washing up liquid formulations.

The difference? Super Kleen offers a higher concentration of active detergents than products in the 5–10% range, alongside a wider selection of recommended cleaning applications.

Powerful Cleaning Made Simple

Despite its concentrated formulation, Super Kleen is straightforward to use.

Simply dilute in warm water at 30–40°C, following the appropriate dilution instructions. Apply using a brush, spray or soaking method, allow sufficient contact time, then rinse thoroughly with clean water and leave to air dry.

Wear protective gloves during use and eye protection where splashing is likely. Always follow the product’s safety instructions.

Why Settle for Ordinary? Choose Super Kleen

Ordinary washing up liquid has its place, but when cleaning demands go beyond the kitchen sink, you need a detergent that can do more.

With 20% active detergents, multiple cleaning applications and a straightforward cleaning process, Super Kleen offers a versatile alternative to conventional washing up liquids.

Whether you’re cleaning crockery, catering equipment or everyday surfaces, Super Kleen is designed to go beyond the basics.

Super Kleen – 20% Active Detergents. More Than Just Washing Up.

We are now closed for the Jubilee Bank Holiday weekend, we will reopen on Monday 6th June. Any orders placed during this period will be processed and delivered from then onwards